Hi, I’m Jay Vorzimer of Vorzie Studios
Targeted UX design is the judicious application of user-centered design principles. I apply user-centered design principles covering all platforms and channels to deliver a satisfied and integrated customer experience. Practices that are applied through this UX process produce a predictable and desirable effect in the target audience. When done successfully this process both meets the user’s own goals to their satisfaction and enjoyment while simultaneously fulfilling the objectives of stakeholders.
I undertake this multidisciplinary approach to the design of user interfaces for digital products, defining their form, behavior, and content. I develop designs that speak and represent the messages clients wish to communicate, which simultaneously enhance associated marketing materials. My unique ability to convey information coupled with mood and emotion effectively guides the end-user through a fulfilling user-experience. To note: I enjoy challenges.
This process begins with stakeholder interviews, which seek to ascertain a strategic direction and identify a cohesive visual design directive. This directive is detailed in a design brief, which serves the purpose of ensuring stakeholder objectives, and acts as a point of reference during the project. Once an understanding of the project is gained and materials reviewed I begin a detailed analysis of competitors, market trends, product/service differentiators, the history of the business, and it's future. This is followed by the strategy phase, which defines an organizations mission, values, competitive advantage and long-term objectives.
Following these essential steps the pursuit of the visual design is attended to, giving specific attention to storyboarding, sitemaps, task-flows, wireframes, UI design elements, typography, and style guide creation resulting in prototypes which ensure that the proposed message aligns with stakeholder direction.
Vorzie Studios offers commercially advantageous design as a means of visually portraying a particular message or theme to enhance profitability. Through this process a unified communication is established that both interests and motivates the user. I provide meaningful visual form and user flow in all media platforms that is both thoughtful, and compelling.
My experience and services have been utilized by corporations, the entertainment industry, finance, social media, education, community out-reach, Internet and communication in addition to the healthcare and medical markets.
Thanks for stopping by!